2008年，罗宾将自己在商业上的敏锐与企业家的心理学结合起来出版了第一本书：《像企业家那样思考》。他认为企业家的思维远比商业的运作实践更为广阔。企业家们倾向于寻找不同角度 – 有效及非常规的方法去创建机会或处理问题。
Robbie is a NLP Master trainer, keynote speaker, executive coach and trainer in leadership and entrepreneurship. He is the founder of NLP School in UK and as a Head of Training. He delivers one-on-one senior management leadership coaching, global leadership development programs, and also NLP training to companies and people. He is interested in personal and behavioral development training. Meanwhile, one of his project is be part of the team in France Paris Technical College, developing a sustainable leadership development program for Paris Bank.
Robbie is an Associate Certified Coach (ACC)® with the ICF (International Coaching Federation.) He is also a Certified NLP Master Trainer & Consultancy from NLP University, USA. His areas of expertise are coaching, NLP and people-related knowledge, this is because his career was started from recruitment, property and insurance related industry. Business set up also relevant with those areas and now the businesses are operating under an independent team. From the continuous growth from the business, he and his team found that they really need more people skills, beside the business skills. As the operating of business eventually rely on people.
Meanwhile he started confused with those tools and models used for helping others. Until today he found that the most useful tools is NLP, particularly when NLP connecting with coaching method. As he is so much passionate on people related knowledge, in 2002 he quit from his management position and fully concentrating in coaching and training activities. He started to organize NLP practitioner and master practitioner program, founded the NLP School and become the leading NLP training provider in United Kingdom. Each program has more than 100 students participated.
Robbie combined his commercial acumen with his expertise in the psychology of entrepreneurship in his first book “Think Like an Entrepreneur”in 2008. He believes that an entrepreneurial “mind set”has a wider application than simply in business. Entrepreneurs tend to look for “angles”- effective and unusual ways of creating opportunities or dealing with problems.
In 2010 Robbie has published two books:“Brilliant Decision Making”, part of the “Brilliant Business” series, it has introduced the NLP principles and models underlying decision making. Same year, he has wrote a book “How to Coach with NLP”,which shows how traditional coaching methods can be fused with both general NLP “attitudes” and specific NLP techniques to bring profound improvements in both personal and professional life.
Robbie’s purpose is to enable people to have both success and personal happiness. Having started successful businesses at a relatively young age, he became acutely aware of how the stress of modern day business life can take a toll upon health and personal relationships. Later, as an executive coach, he also noticed that the journey of leadership is often impeded by people’s desire to “work”.
Having studied NLP and Transactional Analysis extensively, he created the rescripting process, enabling clients to make deep personal change and gain greater effectiveness. In 2011, he added to the models created in his first book and created the leadership Matrix Model. He has presented this model internationally in Japan, China, Russia, France and the UK. The model combines knowledge of successful leaders and entrepreneurs, along with a detailed understanding of the human psyche.
Where Robbie differs from his contemporaries in the world of NLP and coaching, is that he has actually built and led successful businesses. As such, he creates a genuine connection to people in the business and organizational world.