Join the Premier Established International Distance Learning Training for Neuroscience coaching!

How does your brain work?

  • Understanding how your brain actually works (avoiding the myths and hype) helps you and your client think better, feel more fully, make better decisions and act with wisdom.

Do you want …

  • To learn and USE the research that is transforming coaching before it goes mainstream?
  • To extend your skills and expand your practice?
  • To gain credibility and visibility as a coach?
  • To work effectively with more clients and better results?
  • To explore how the brain works – complex and fascinating – your mind in physical form?
  • And… to avoid both the popular simplifications and the academic mystifications?

You need to know about this fascinating area.

Coaching is based on psychological models.Neuroscience is becoming more dominant and disrupting many standard psychological models. The new models you use need to be research based.


You need to know neuroscience or get left behind.

But not any old neuroscience will do.
It must be credible- no more talk of ‘happy hormones’ or ‘left brained and ‘right brained people.It must be practical – Knowing the Latin names of the brain parts doesn’t help your client.We understand better how the brain works and our understanding is still growing.

This understanding will give your practice:

You want to not just stay relevant but stand out and get great results as a coach – you need to understand what is behind every word your client says and every action your client takes.

Now here is a program that gives precisely what you need.

The Forefront of Coaching

Neuroscience findings are disrupting many of the psychological models on which some coaching models are based. You will get the latest research based models in this training.



The training is based on the book by bestselling authors Joseph O’Connor and Andrea Lages published in 2019 by Routledge.

They have gone through all the research and done all the spade work (so you don’t have to) to give you exactly the material you need – no more, no less.

And it is immediately practical.

The course is entirely distance learning, given by Joseph O’Connor, the creator of the course.

You can do it in your own time, at your own pace, in your own place.

‘Joseph and Andrea pursue brain-based leadership coaching with flair and precision. I highly recommend their book’

 Marshall Goldsmith

Thinkers 50 #1 Executive coach and only two-time #1 leadership thinker in the world.

{ Module 1 : The Neuroscience of Goals }

Neuroplasticity – how the brain changes itself

Attention and neuroplasticity

Habits – forming and reforming habits in a brain-friendly way

The three superpowers of our prefrontal cortex and how to use them.

What do you want?

Explore this fundamental coaching question.

And we will dig deeper to HOW we want.

You will be able to:


Move from a ‘problem solver’ to a ‘problem dissolver’.


Guide your clients more effectively to make better decisions which will get them better results.


Access your natural creativity (Our brains are naturally creative – given the right stimulus)


Help your clients past the tricks and traps that stop them thinking clearly.


Help them separate expectations from goals


Help them to manage effectively by agreement and not by expectation.

Course Details

(There are total six online Live sessions)

Session one

  • The Prefrontal cortex
  • Top down and bottom up processing
  • The circuits of cold cognition
  • The three most important skills of the Prefrontal Cortex:
  • Abstraction, time travel and inhibition

Session two

  • How the brain constructs goals
  • The creative mindset
  • Creative problem solving
  • Stopping habitual thinking
  • The Neuroscience of Creativity

Session three

  • Creativity strategies
  • Working memory
  • The default network
  • Sustaining and completing your goals
  • The neuroscience of curiosity
  • ‘Should I stay, or should I go?’

Session four

  • System one and system two thinking
  • Cognitive blindness
  • Confirmation errors
  • The difference between causes and correlations
  • The misleading biases and shortcuts of system one and how to deal with them
  • Confirmation bias and other cognitive traps to avoid

Session five

  • Priming and the brain
  • How anchoring affects our judgments
  • The influence of psychogeography
  • Priming, anchoring and the framing of coaching questions
  • How to form and structure questions

Session six

  • Do goals make us happy?
  • The two types of happiness
  • Getting off the hedonistic treadmill
  • The hedonistic treadmill and how to jump off it
  • Build your reputation as an evidence-based coach – no longer dealing with models not backed by research.

There will be exercises, action steps and tasks throughout the course.

There will also be a live demonstration of neuroscience coaching from the trainer

{ Module 2 : The Neuroscience of Values and Emotions }

The ability to touch on what is important to you and connect to this emotionally for energy and motivation. (No one does anything that is not connected to their values). This is what we do in the module The Neuroscience of Emotions and Values.


Decisions are made emotionally

So you will be able to guide your clients more effectively in making better decisions, which will get them better results.

Emotions power values 

Your clients will become more connected with their values. They will be more motivated and work more effectively on their projects.

You will become more emotionally intelligent

More able to detect in congruence in your clients and be able to help them understand and work through it. You will know how stress is produced and be able to help both yourself and your clients deal with it in the most effective way. This leads to better health and balance.

Emotions are the basis of intuition

You will be more intuitive – surprise your clients more with the power and relevance of your questions.

Course Deatils

(6-session of Live Online course)

Session one

  • What are values?
  • How values connect with emotions
  • How emotions work
  • Towards and away from emotions
  • Hot cognition
  • The emotional system of the brain
  • The amygdala hijack
  • Practical applications in coaching

Session two

  • Hot and cold thinking
  • The trolley dilemma
  • The autonomic nervous system
  • How emotions manifest
  • Emotions and deception detection
  • Exploring your emotional profile
  • Universal facial expressions of emotion
  • Practical applications in coaching

Session three

  • Macro, partial and micro expressions of emotion
  • Emotion and mood
  • Stress and the HPA circuit
  • The principal neurotransmitters and their functions
  • Glutamate, GABA, Serotonin,  Oxytocin
  • Epinephrine and norepinephrine
  • Dopamine
  • Practical applications in coaching
  • Dealing with Stress and the HPA circuit

Session four

  • The neuroscience of emotional intelligence
  • The role of the insula
  • Self-awareness
  • The effect of mindfulness meditation
  • Practical applications in coaching

Session five

  • Strategies for emotional self-regulation
  • Congruence
  • Values and rewards
  • Damasio somatic marker hypothesis
  • The Iowa card research
  • Decision strategies
  • The best decision strategy
  • Practical applications in coaching

Session six

  • Emotions and intuition
  • The enemies of intuition
  • Increasing intuition
  • Happiness as an emotion
  • The two types of happiness
  • Pleasure and meaning
  • Emotional resilience
  • The neuroscience of gratitude
  • Practical applications in coaching

There will be exercises, action steps and tasks throughout the course.

There will also be a live demonstration of neuroscience coaching from the trainer

{ Module 3 : The Neuroscience of Beliefs }

This module deals with how the brain forms beliefs, the traps that can make it form limiting beliefs, how to evaluate beliefs and how to change them using neuroscience research. 

Course Details

(6-session of Live Online course)

Session one

  • What are mental models?
  • Where do they come from?
  • How neuroplasticity changes mental models
  • How the brain works as a series of competing systems
  • How the brain hemispheres understand differently
  • How ‘the interpreter’ brain system resolve differences in our experience
  • Practical applications and summary

Session two

  • How the interpreter explains and invents
  • Choice Blindness
  • Pattern Detection
  • Implicit Bias
  • Practical applications and summary

Session three

  • Learning – implicit, conditioned and operant
  • The brain as a prediction machine
  • Dopamine and the prediction error
  • How we learn and update beliefs
  • The dopamine reward and reframe pathways
  • Expectations and agreements
  • the ‘If… then’ fallacy
  • Practical applications and summary

Session four

  • How the brain predicts
  • Optical illusions – hard wired predictions
  • Blindspots
  • Dealing with ambiguity
  • How language works in the brain
  • Language illusions
  • Practical applications and summary

Session five

  • System one and system two thinking
  • The ways system one misleads us
  • Confirmation bias
  • Availability bias
  • Source Amnesia
  • Truth Amnesia
  • Practical applications and summary
  • Our flawed thinking

Session six

  • Social pressures and expectations
  • The Neuroscience of ‘shoulds’
  • How to evaluate mental models
  • How to get the best feedback on mental models
  • How to change mental models in the brain
  • Practical applications and summary

There will be exercises, action steps and tasks throughout the course.

There will also be a live demonstration of neuroscience coaching from the trainer

Fully flexible program – Each module is stand alone and can be taken individually. For the full three-module certification in Neuroscience Coaching you can take the modules in any order.

{ About Course }

Coaching the Brain – Practical Applications of Neuroscience to Coaching

This is the premier International coaching neuroscience training, based on the best-selling book ‘Coaching the Brain’ by ICC co-founders Joseph O’Connor and Andrea Lages.

The program is one of the very few internationally recognized neuroscience coaching programs.

Neuroscience is at the forefront of coaching. This program places Lambent and the International Coaching Community at the forefront of coaching methodology in the ‘twenties.

The International Certification on Neuroscience Coaching is taught by Joseph O’Connor, co-founder of the ICC.

{ 课程安排 }

{Certification }

Lambent Certification

  • The ICC Certificate in Neuroscience Coaching is awarded to participants who complete all three modules (in any order).
  • Each module carries its own Lambent Certificate in Neuroscience Coaching. Lambent, attendance certificate.

ICC Certification

  • The ICC Certificate in Neuroscience Coaching is awarded to participants who complete all three modules (in any order). ICC certification  Fees USD 50    ( Life-Time) 

{ Access to a Global Community }

  • You will get 3 certificates after completing each of the modules, both online & offline premium course. All certificates are from Lambent UK (which has two European Quality Awards for training) and EMR Academy Malaysia.
  • On top of that, if you completed all 3 modules together, you would get an extra certificate – [International Neuroscience Coaching Certificate] from International Coaching Community ICC!
  • It means in total there are 4 certificates received for all these!


{ The objectives of the program}

  • Provide coaches with necessary neuroscience knowledge for greater cred- ibility in the market.
  • Give coaches the knowledge of how the brain works to refashion their coaching tools.
  • Give coaches new coaching tools based on how the brain works.
  • Give coaches the best neuroscience-based decision making process.
  • Engage the participants in re-evaluating their own mental models about goals, values, emotions and beliefs.
  • Engage the participants to continue their learning through the project and follow up work.

{ Learning outcomes of the program }

  • Explore the developing field of neuroscience and how to use it in coaching.
  • Understand neuroplasticity and how the brain changes itself – and how to use it for change in behaviour.
  • Use the implications of neuroplasticity to build, drop and change habits.
    Know the different parts of the brain, how are organised and how they work together
  • Understand how the brain makes meaning of our experience through ‘the interpreter’ system, and what this means for coaching.
  • Explore how to best use the brain in creativity and innovation. Avoid the cognitive tricks and traps of system one, ‘fast’ thinking.
  • Be aware of and neutralise the effects of priming, framing and anchoring that stop clear thinking and good decision making.
  • Ask better questions by framing them in better ways.
  • Understand and use the importance of trust and fairness in our mental life.
  • See how values are underpinned by emotion and work with them more effectively.
  • Know how emotional intelligence works in neuroscientific terms and manage your own and others’ emotions better.
  • Understand how the brain predicts the future and generates beliefs and ideas. Understand how to deal with expectations and limiting beliefs.
    Deal with ‘shoulds’ and ‘shouldn’ts’.
    Understand theory of mind and what it means for rapport.
  • Know how to jump off the hedonistic treadmill (while still being happy).

What others are saying about the course:

“Joseph’s way of explaining is outstanding. I feel I’m part of a new wave in the world, where people will learn to collaborate better with their brains.”
Mirja Bang Hansen / Coach

For me this training has been an eye-opening experience. It has clearly exceeded my expectations. I wanted to improve my coaching skills but in reality, this course has motivated me to see my full life in a different way.

Mariela Nuñez Ugalde / Coaching and marketing executive

“What I bring with me from the course is that I have broadened my think- ing in my role as a coach and to be able to go even deeper into the coach issues.”

Eva Lisa Persson / Coach

{ Your questions answered }

Is this course right for me?

If you are a coach or professional who works with clients to change their thinking – then this course is not just right – it’s essential.

Do I need any preparation or prior knowledge?

No , you can take this course as a stand-alone module, you will get all the knowledge you need in the course.

Do I have to be a coach to take this certification?

You do not have to be a professional coach. However, you will need basic coaching skills. This course is not designed to teach the basics of coaching. When you apply, tell us about your coaching experience and training and we will let you know you if this course is right for you.

I am a certified coach – do I need this?

Yes! It’s highly unlikely that your previous coaching training will have cov- ered this material.It’s specialised. It’s up to the minute. It makes you rethink coaching models.

Do I have to know neuroscience to take this course?

A basic knowledge of the brain is fine. You do not need specialized scientif- ic knowledge or the Latin names of brain structures. The course will cover all you need to know about how the brain works and the principal neu- rotransmitters.

There is so much hype about neuroscience, it can’t live up to its promises.

Neuroscience has much to offer, you’ll be surprised. Though, you’re right. It doesn’t live up to the deceptive and inflated claims made by some people. The problem is in the claims, not in the science.

Surely the brain and mind are different?

How can knowing about the brain help me with my clients? Think of people like candles – there is the material (wax) and there is the flame. We pay attention to the flame, we are fascinated by the beautiful, luminous glow, but that flame cannot exist without the wax to support it. If you wanted to make the flame, bigger, brighter, stronger, you would have to study the wax too.

What supporting materials will I have?

Video playback available for 3 months. 150-page manual for all 3 mod- ules. Access to Joseph for questions during the live session.

What can I do with this skill, knowledge and certificate?

Be a more skillful, knowledgeable coach! And…you will be at the leading edge of coaching. You can expand your reach of clients. If an exec- utive has a choice of a coach and a coach who knows neuroscience, everything being equal, which one will they choose? The one with the extra skill and knowledge in the latest developments wins the client.

Is the course practical – can I go straight out and use what I learn?
Yes! Not only can you do that, but you will do it while you do the course!
During the program, are there any demonstrations or practical sessions?

Yes. Besides during the program, there are few more practical sessions to be arranged. This is to make sure the effectiveness of the learning progress of the participants.

What are the assessment video's requirements and the process of submission?
  • Participants are required to submit a recorded video coaching session (45-60 minutes) with a certification fee of USD 50 (Life-time).
  • The recorded video can be done in either face to face or Zoom virtual (must have clear resolution and be able to see the facial expression and body language).
  • The completed video shall be submitted in English. If the coaching session was conducted in language other than English i.e Chinese, an English subtitle shall be included at the end.
  • All submissions shall be emailed to Joseph directly for the evaluation. Once evaluation is done, a fee payment link shall be sent by ICC to the participant.    
  • If the evaluation is not going through, Joseph shall give feedback to participants for re-submission within 3 months. The maximum re-submission is one time only. Otherwise participants are advised to re attend the full program.
Is the participants who completed the full program will be qualified as a certified coach for neuroscience?
  • No. This is not a coaching certification program but the full program is accredited by the ICC.
  • The ICC Certificate in Neuroscience Coaching is awarded to participants who complete all three modules (in any order).
  • Each module carries its own Lambent Certificate in Neuroscience Coaching.
  • Successfully completing this program will also gives you the membership of theInternational Coaching Community for free.
What is the difference between ICC certification and this CTB certification program?

ICC certification is a professional coaching certification program while CTB certification program comes with specific modules which are suitable for the public. Meanwhile it also an advanced program for those coaches who wish to further equip themselves with the latest and scientifically proof coaching approach. CTB certification program is not meant to substitute a professional coaching certification program.

Are there any further levels to be available for the CTB certification program?

CTB is a specific and advanced certification program which is designed on module basis. It doesn’t have a level basis but will have further advanced modules for continuous learning. 

{ Who should attend? }

  • Coaches – whether you are fresh or professional coach in practice.
  • Trainers, Consultants, Advisors, Directors, Corporate Managers, Talent Management Officers, Team Leaders

You will become a different kind of professional Coach with the latest Neuroscience knowledge!


Joseph O’ Conner ( UK )

Joseph O’Connor is an internationally recognised author, trainer, executive coach and consultant. He has given trainings in over thirty countries.

Co-founder of the International Coaching Community, he is a leading author and trainer in coaching, and systemic thinking. He specializes in executive coaching, helping executives become more authentic leaders and keynotes in many international coaching conferences.

He is the author of nineteen books. His books have been translated into thirty languages and have sold over half a million copies worldwide.His latest book is ‘Coaching the Brain – Practical Applications of Neuroscience to Coaching’ was published internationally by Routledge in February 2019.

{ Schedule }


  • Module 1 :
    • Live Session : To Be Confirm
    • Practical Session : To Be Confirm
  • Module 2 :
    • Live Session : To Be Confirm
    • Practical Session : To Be Confirm
  • Module 3 :
    • Live Session : To Be Confirm
    • Practical Session : To Be Confirm
  • Q&A Live Session : To Be Confirm
  • Playback video until To Be Confirm  (*Practice Session without replay)


  •  Live Session : To Be Confirm
  • Practical Session : To Be Confirm
  • Q&A Live Session: To Be Confirm


ZOOM meeting app

{Enrol Now }

COACHING THE BRAIN: Full 3-module certification